Tag Archives: sCHOOL

Every Review Matters

What exactly is a trend? People are looking for more accommodation, more amenities. They expect service 24 hours. They want to pay less for better arrangement. This led those in the hospitality industry to come up with new strategies in order to be on top of their business. People are becoming so familiar with the internet and social media that everything is being rated and based on what people say through those websites. User generated online ratings means more to the hospitality industry then it ever has before. Digital review sites like Yelp and TripAdvisor are viewed as extremely important by consumers. The power of what’s posted on the web and digital word of mouth can severely impact businesses revenue for better or for worse.

As we know people are looking into TripAdvisor. The rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how exactly does ranking translate to room nights? We’ve known for some time that even a small change in TripAdvisor ranking can have a significant impact on web traffic – the higher the ranking, the higher the traffic to the hotel’s website. But traffic, these days, doesn’t mean much.  What we want is qualified traffic.  How much of that traffic from TripAdvisor is actually converting online? That’s hard to say, to be moral.  It stands to reason, however, that if a large number of people are using TripAdvisor to research your property, then your ranking must play a pretty sizable role in your bookings.

The impact TripAdvisor have at the current location I am working is amazing. Hotelier is keeping their staff well motivated that they are offering $750 as a commission for every 15 reviews and their name being mention in it. – This is fair enough for those who works at the front desk and have to remind every single guest to write about their experience. – Most of the time they do it on their own. This is not only in the hotel industry; we are facing this type of trend in every business providing customer services. I have to say that I experienced how powerful is TripAdvisor when it comes to our guest booking our hotel. Most of the time I hear them say, “I only booked because this location have an amazing review.” When they are checking in and I say, “my name is Armando if you need anything please dial 0.” They usually respond, “Your name sound so familiar.” Impressive, before I even mention my name they already knew it. They already have knowledge how the service they will from me and other part of the staff that their name’s being mention on TripAdvisor. This can be a good way to growth in the industry.

This is impacting so many businesses. According to Ava Seave in “How TripAdvisor Grows Scale and Network Effects: Expertise in Gathering UGC” by Forbes magazine states that “TripAdvisor appears to be successfully making the transition from its TripAdvisor branded web sites, to additive distribution via syndicated content,  social media integration and mobile. More and more contributions are tagged “via mobile.” Medros would not disclose any volume numbers, but says that despite some worries internally that mobile contributions and mobile access could possibly weaken the contributor’s connection to TripAdvisor, the worries proved to be unfounded. “We were all pretty surprised.  Who was going to write long form reviews on mobile? And we debated a long time whether we should introduce a different kind of system. But we built it and we watched what happened. And we have been really pleased. The percent of reviews coming from mobile is a very healthy number. And the quality and the robustness of those reviews have not at all been compromised. Sometimes we get longer and higher quality reviews via mobile as people are using that free moments they have as opposed when they are next in front of their desk top computer. “The mobile tag is important to TripAdvisor for two reasons:  From a marketing standpoint, they want people to know that TripAdvisor has a mobile app to promote its use. And they want people to have the context in which something was written, since for mobile the review may be a little shorter, or not with fully formed sentences.” This means that people are so connected to technologies that within minutes they are able to feel free and express them self via TripAdvisor however, people should be more honest by letting them know at the front desk what they didn’t like, what they were expecting from that specific location before they go and write something negative about it. Since people are reading rating this places by what they read, this can cause the business have low revenue.

In conclusion, we are living in a big generation based on the internet and social media. Anything that people posted online positive or negative count for every business. In order to have your hotel booked throughout the year, the property should count with extraordinary customer services, offer great accommodation in order to impress those guest look for more but for less pricing at the same time. TripAdvisor is making hotelier to improve their service with every feedback the guest is providing.


A Great Motivation With Out Numbers

A Great Motivation With Out Numbers

In life, we have to go through many experiences, but the goal is to learn from them and overcome difficult moments. Most of the time, we tell ourselves that in order to become better people we have to take a moment to listen to those we love. I have to agree with that belief. In order for people to understand what this common phrase means, they have to live it, or else they are never going to understand what I am talking about. I would say my mother is a great example. My mother has always been the greatest motivation I have ever had in my life. I am very thankful to have an amazing mother. There are things I do not understand in life, but she is able to give me interpretations, and motivation, in order to keep going.
Today, I am walking to get a grade from my math class. I am not going to say that I hate math, since “hate” is a very strong word, It’s one that can be tossed around pretty heavily without much regard for what it means or how it can strike certain people, but I am not the best when it comes to numbers. My mother knows that, as well. While I am walking, I enjoy the air that is kissing my skin. My heart is beating very quickly. I notice that I am sweating, because I am scared to fail math. I know I did my best in order to pass, but the negativity in my mind is always there. I am finally here, waiting for my professor to call my name so I can hear my grade. Now is when I start to sweat quickly. When I finally hear my name, I start shaking. I tell myself to control my feelings; everything will be fine, and I should stay positive. My professor tells me that I failed. In this moment, I want to start running in the hallways. I want to cry in front of my professor. However, if I do not control myself, I will look like a crazy person who does not know how to behave. I listen to what my professor has to tell me. While I am walking out, I decide that I do not want to come back to school. I am very disappointed. I can not believe I am losing a whole semester because I did not pass, but, like I said before, everything happens for a reason.
I go to my house, because I am sad. My mother tells me it is time for dinner. While we are having dinner, my mother notices that I look very quiet and disappointed. I was not planning to tell her what was going on, since I did not want to upset her, and she might think I was not going to school to study. At the end of dinner, I decide to tell her what happened. My mother tells me, “In life, people make mistakes and people fail, but that does not mean that you give up. In order to succeed, you will face a lot of things that you will not be able to understand yet. You just failed a class; that is not a reason to give up so easily. Register for the next math class, and ask for tutoring. Now is when you have to do things differently. Change seats, change your environment, and try new study techniques. That will help.” I listened to what my mother tells me, and I have no words to tell her how impressed I am by what she is telling me. Now, I understand things better. If people do not share their conflicts and worries with the loved ones when thing are happening, they would not be able to over come and learn so quickly.
Time goes by so quickly. I am walking again to get my grades. This time, the sun is kissing my face. I am not sweating like the first time I did this. Now, the professor is telling me I passed the class with good grades. I must say, listening to my mother always leads me to a great path. Her motivation was so unique and powerful, that I was able to stay focused and understand things better. She told me, “Change your environment.” Now, if something bad happens I will be able to over come that situation by keeping in mind what my mother taught me. I realize that no matter what happens in life, we always have to stay positive. If I did not pass my first math class I would not be able to understand why I must keep going even if I failed at a task. I learned that sharing things with my family, I am able to find support and resolution. Furthermore, humans tend to think that problems do not have resolutions in life. On the other hand, that is why it is convenient to be able to count with a family member, since they can have that mysterious answer or support that we might be looking for. Now, I can relate to what people mean when they that everything happen for a reason.

 Juan Armando Ramos

ENG 101